Professional · Premium Template

Product Launch Plan
template.

Discovery through post-launch. Three dev sprints and a parallel marketing track - 50 tasks with go/no-go gates, beta sign-off, and a day-1 monitoring plan.

Tasks

Phases

Weeks

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What's included

Every task. Nothing missed.

Built from research into what real a product launch actually requires. Delete what doesn't apply - the value is in the tasks you didn't think of.

Phase 01

Discovery

Define problem & opportunity
User research
Competitor analysis
Product requirements document
Technical feasibility
Scope & sprint plan agreed
◆ Discovery sign-off

Phase 02

Design

UX research & user flows
Wireframes
Prototype & user testing
High-fidelity designs
Design system / component library
◆ Design sign-off

Phase 03

Sprint 1 - Core Build

Sprint 1 planning
Backend foundations
Frontend core components
QA Sprint 1
Sprint 1 review & retro

Phase 04

Sprint 2 - Features

Sprint 2 planning
Feature development
QA Sprint 2
Sprint 2 review & retro

Phase 05

Sprint 3 - Polish & Hardening

Performance & load testing
Security review
Accessibility audit
Bug fixes & polish
◆ Feature freeze

Phase 06

Beta

Beta user recruitment
Beta onboarding & access
Beta testing period
Feedback collection & analysis
Critical beta fixes
◆ Beta sign-off

Phase 07

Marketing (runs in parallel)

Positioning & messaging
Landing page design & build
Content & copy
PR & media outreach
Email waitlist / pre-launch campaign
Launch assets ready
Sales & CS briefed

Phase 08

Launch

Go / no-go review
◆ Public launch
Launch announcement posts
Day 1 monitoring
Launch week PR & coverage

Phase 09

Post-Launch

Hotfixes (P1 bugs)
Week 1 metrics review
User feedback collection
Launch retrospective
Roadmap v2 defined

Why use Gantto
for a product launch?

Product launches fail when build and marketing are planned in sequence. The build always takes longer, so marketing gets compressed. This template puts them in parallel from the start, with dependency logic to enforce it.

No heavyweight software required. One HTML file, one plan, shared as a JSON with everyone involved.

Build and marketing visible in parallel - no more last-minute rush

Three dev sprints with all ceremonies built in

Go/no-go gate and feature freeze milestones

Beta testing phase with feedback loop included

Assign tasks across dev, design, marketing, and ops

Roadmap v2 task built in - continuity after launch

Your launch.
Your timeline.

Open the template, set your launch date, and work backwards. The dependency logic will tell you when discovery needs to start.