Professional · Premium Template

Marketing Campaign Plan
template.

Brief to post-campaign report. 46 tasks across 8 phases including 3 live sprints for optimisation, A/B test review, and a legal/compliance check.

Tasks

Phases

Weeks

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All 8 templates + exports included

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What's included

Every task. Nothing missed.

Built from research into what real campaign planning actually requires. Delete what doesn't apply - the value is in the tasks you didn't think of.

Phase 01

Strategy & Brief

Campaign brief written
Brief signed off by stakeholders
Audience research
Competitor messaging review
Channel & budget plan
KPIs & measurement plan

Phase 02

Creative Production

Creative brief to design team
Creative concepts (2-3 routes)
Internal creative review
Client / stakeholder sign-off
Design all ad formats
Video / motion content
Asset quality check & delivery

Phase 03

Copy & Content

Messaging framework
Landing page copy & build
Ad copy (all variants)
Social media copy calendar
Email sequence copy
Legal / compliance copy review

Phase 04

Pre-Launch Setup

Tracking & analytics setup
Paid media campaign setup
Email platform setup
Social scheduling setup
Pre-launch QA (all channels)
Internal launch briefing

Phase 05

Sprint 1 - Launch Week

◆ Campaign goes live
Paid media activated
Launch email send
Social posts (launch day)
Day 1 performance check
Week 1 optimisation

Phase 06

Sprint 2 - Mid Campaign

Mid-campaign performance review
Budget reallocation (if needed)
Nurture email send
Ongoing social publishing
A/B test results review

Phase 07

Sprint 3 - Final Push

Retargeting campaign push
Final conversion email
◆ Campaign end
Ads switched off

Phase 08

Reporting & Review

Data pull from all platforms
Performance vs KPI analysis
Post-campaign report
Stakeholder debrief
Learnings documented
Next campaign brief drafted

Why use Gantto
for campaign planning?

Campaign plans in spreadsheets turn into version-control nightmares the moment more than one person touches them. A Gantt chart gives everyone a single view of what's happening and when - without a project management subscription.

Gantto runs entirely in your browser. Download it, open the template, and share the plan file with your team.

See creative, copy and media all on one timeline

Dependencies stop production starting before sign-off

Three live sprints for optimisation built into the plan

Legal and compliance review included as a task - easy to forget

Assign tasks to agency, in-house, or freelancer

Save and share with client or stakeholders

Your campaign.
Your timeline.

Open the template, set your campaign dates, and assign tasks to your team. Save the plan as a file and share it - no login required for anyone.